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NEWS & EVENTS

CIFM/interzum guangzhou 2021: meeting customers face to face in a pandemic year

2021-03-28 · Exhibition

28–31 March 2021 · Canton Fair Complex, Pazhou, Guangzhou

CIFM/interzum guangzhou 2021 ran from 28 to 31 March at the Canton Fair Complex in Pazhou: 340,000 sqm, 2,100 exhibitors and close to 200,000 trade visitors, up more than 20% year on year. JESH DRILL exhibited under the theme of the first CNC multi-row drilling machine developed in China, keeping overseas relationships alive in a year of travel restrictions.

CIFM/interzum guangzhou 2021 took place from 28 to 31 March at the Canton Fair Complex in Pazhou, running alongside Phase II of the 47th CIFF. The edition covered 340,000 sqm with 2,100 exhibitors and drew close to 200,000 trade visitors over four days, more than 20% up year on year. In the first year after the pandemic began, it was almost the only occasion where the entire furniture production supply chain could gather again.

The JESH DRILL stand led with the message "the first CNC multi-row drilling machine developed in China", demonstrating hole accuracy and continuous machining on a CNC multi-row machine. Most visitors were domestic panel furniture factories; overseas buyers were largely absent because of travel restrictions, so the organiser set up the Business Package Plus zone to let international brands stay visible through a mix of online and on-site formats.

The takeaway from that edition was simple: overseas demand had not disappeared, only the way of talking to customers had changed. Afterwards we turned video machine inspection, remote commissioning and spare-part shipping into a fixed process — remote acceptance for export orders became routine from that year on.

CIFM/interzum guangzhou 2021: meeting customers face to face in a pandemic year

Note: these are photos taken on site at the show, for reference only.

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